Attention Programmers,

 

This page was designed especially for those who are considering using
Music Test America for music testing. 

 

Please review the items on this page and call with any questions
Thank you for your interest in MTA.
                                                                                                                        Text Box: Scoring Samples We collect Don’t Know and Tired separately. We also have a "Wild Card" variable for things like "Doesn’t Fit on X-99" or "song is Heavy Metal" or they fill it in if they consider a song "Rap".  

Text Box:             This is our TSL data. We collect information on how often each person listens to the radio during different day-parts. You can then generate a Burn Report by P-1s who listen often in AM and PM Drive to see which songs are really burned with your Core people.

 

 

Text Box: Listening Behavior Here we collect Cume in Box 7 P-1 in Box 8 At-Work in Box 9

Reports are easy to read using The Bell Curve. 
This is what a standard music test's songs look like in a Normal Distribution.

There is no magic "cut-off point".  Each music test is unique.


The next Monday morning after your music test you get the BIG book reports
and all raw data delivered with our sorting software.

 

 


 

 

Here’s a screen shot of our sorting software.

We make it easy to read by normalizing the 1-to-7 scale to 1-to-100 just like grades from school.
Based on the Bell Curve each song gets an A, B, C, D, or F

 

Text Box: This is where you choose your own Banner Points or Column Headings for reports. We also offer a Net Positive.  This is "love" minus "hate" equals True Love or:             % 6s+7s minus 1s+2s

 

 

 

 

 

Ø     We can test up to 5 TV spots during the music test
                

 

Ø     Here's an example of 20 Questions.

 

We also pass out a Customized Perceptual Questionnaire during each test. 
The answers from these questions can be used by Sales, On-air talent, PDs, and more. 
We’ve been experimenting with new ideas for questions that we can use.

 

 

Ø     Most air talent think their listeners shop at Lord & Taylor. 
This proves that they really get their clothing at Wal-Mart, J.C. Penny, and Kohl's.

 

Ø     Station personnel can watch the introduction, see their Cume in-person, and
even give out station goodies after the test. 
Many PDs stay and thank the people for helping them do their job.